Sole Sponsor: A company that has paid to be the only sponsor of a property.

Sponsee: A property available for sponsorship.

Sponsor: An entity that pays a property for the right to promote itself and its products or services in association with the property.

Sponsor ID: Visual and audio recognitions of sponsor, e.g., sponsor name/logo on participant clothing, equipment, etc.; in property’s publications and advertising; public-address and on-air broadcast mentions.

Sponsorship: The relationship between a sponsor and a property, in which the sponsor pays a cash or in-kind fee in return for access to the exploit-able commercial potential associated with the property.

Sponsorship Agency: A firm which specializes in advising on, managing, brokering or organizing sponsored properties. The agency may be employed by either the sponsor or property.