New York Yankees 1903 1912
New York Yankees 1903 1912The New York Yankees 1903–1912 New York Highlanders

The team's new ballpark, Hilltop Park (formally known as "American League Park"), was constructed in northern Manhattan at one of the island's highest points between 165th and 168th Streets, just a few blocks away from the much larger Polo Grounds.

The team came to be known as the New York Highlanders for two reasons: it was a reference to the team's elevated location and to the noted British military unit The Gordon Highlanders, which coincided with the team's president, Joseph Gordon. As was common with all members of the American League, the team was called the New York Americans. New York Press Sports Editor Jim Price coined the unofficial nickname Yankees (or "Yanks") for the club as early as 1904, because it was easier to fit in headlines.

The most success the Highlanders achieved was finishing second in 1904, 1906 and 1910, 1904 being the closest they would come to winning the AL pennant. That year, they would lose the deciding game on the last day of the season to the Boston Americans, who would later become the Boston Red Sox. This had much historical significance, as the Highlanders' role in the pennant race caused the Giants to announce that they would not play in the World Series against the AL pennant winner.

The World Series would not be skipped again for another 90 years, when a strike truncated the entire 1994 season. It would be the last time Boston would beat New York in a pennant-deciding game for a full century (2004). 1904 was the year that pitcher Jack Chesbro set the single-season wins record at 41, which still stands.
 

Los Yankees de Nueva York