La Franquiciabilidad de Un Negocio

El estudio aporta además datos adicionales sobre las tendencias y hábitos que demuestran que al menos un 28% de los usuarios de teléfonos móviles accedieron a sitios de internet al menos una vez al día desde sus dispositivos. Un notable aumento en comparación con el 16% alcanzado a finales de 2008. Un Negocio Propio

A moment occurs in Sunday night's first episode of "The Club," an MLB Network original series premiering at 9 p.m. ET, which symbolizes both the struggles and the special achievements from the game of baseball at the same time.

This instance from the new reality series focused on the daily trials and travails of the White Sox front office as it deals with Sergio Santos and his improbable climb to the Majors. Santos is seated on a couch in manager Ozzie Guillen's office near the end of Spring Training, with pitching coach Don Cooper seated next to him, and general manager Ken Williams and Guillen across the room.

"Did I see any fear in you?" asks Williams of Santos.

Santos shakes his head to indicate there was no sense of angst during his first big league camp as a pitcher.

"My dad always instilled in me and my brothers never to be afraid of anything," Santos said.

"You should call your dad and tell him to meet you in Chicago, because you will be pitching for the White Sox," Williams said.

Cooper smiles and pats Santos on the back, while Santos, the D-backs' top pick in the 2002 First-Year Player Draft, immediately becomes emotional.

"Hopefully it comes off pretty well and I don't get made fun of too much," said Santos with a laugh, when asked about "The Club" moment during Chicago's weekend series with the Twins in Minneapolis. "It's something I'll take with me to my grave and always remember, just because so many years of hard work brought me there."

As Santos emotionally talks about how much this moment means to his family, Guillen quickly adds his unique take on the matter.

"When you cry here, don't make me cry in June," said Guillen, evoking laughter from the room.

And thus the spirit of this highly anticipated show becomes readily apparent.

In Jerry Reinsdorf, the White Sox chairman who has overseen seven professional sports championships in Chicago, you have an extremely bright orator with a sharp sense of humor. In Williams, the team's general manager for the past decade and architect of the club that won the 2005 World Series, you have a passionate and eloquent leader.

Then, there's Guillen, an underrated on-field strategist possessing perfect comedic timing. He figures to be the star of this series, but as Guillen told MLB.com on Friday, "The Club" is not a show devoted to the White Sox manager.

"Nobody has to watch the program to see who I am and what I do. It's always there," Guillen said. "Maybe if they don't say it's Ozzie's show, they might not sell it. In the meanwhile, I have my own show every day, and that's enough for me.

"Yesterday I was upset, a couple of days I was upset, because people think it's the Ozzie Guillen show. It's not my show. Day in and day out, it's something about the organization. It's a lot of people involved. I'm less involved in the thing.

"It will be refreshing, a very nice thing to watch. You really have to watch it, because people will know how Kenny, the scouts, the assistant general manager [Rick Hahn] and the [media relations] department work together to put this thing together for the ballclub."

The first of six installments, narrated by actor and devout White Sox fan Michael Clarke Duncan, begins with a late January meeting between Reinsdorf, Williams and Guillen in Chicago and covers the good and bad, the humorous and controversial, all the way through May. Along the way, there is a lunch with Reinsdorf and MLB Commissioner Bud Selig at one of their favorite delis in Arizona, full of entertaining commentary, and tape of the Opening Day speech delivered by Guillen and Williams to the team.

"Prepare to play through October," Williams tells his charges.

"If you are not trying to win a championship for the White Sox, I'm sorry," Williams added. "That's what I do."

Some White Sox players don't seem overly-anxious to see the finished product, being they are living these moments every day. Then, there are cases such as Santos, who said his entire family will be taping Sunday's episode.

"Some are ordering MLB Network to see it," a smiling Santos said.

"At first I was like, I was making my phone calls, saying I had made the team, and they were filming, and it was weird at first," Santos continued. "I don't want to hear them talking to my parents, but now looking back, it's exciting."

There are microphones and television cameras around Guillen every day, waiting on his every humorous, biting word, hoping he says something controversial. But Guillen points out how his involvement isn't any more prominent than Reinsdorf, Williams or the team itself in this inside look.

Yet, with or without the show, the "Hispanic Jackie Mason," as Reinsdorf refers to his manager, is the star.

Fans tuning in get words of wisdom from Guillen such as, "I'll be the first guy to die for this ballclub," or "You not pick your family, but we pick this ballclub, and everybody in this clubhouse right now is a family for the next seven months."

There's also a telling managerial moment when Guillen candidly explains to Jared Mitchell, the team's fleet-footed top pick from the 2009 First-Year Player Draft, not to be afraid to bunt ever, even if he's 0-for-3 in a game.

"That's going to be your game," Guillen tells an attentive Mitchell during a Cactus League contest.

With the White Sox reality in focus for this tale, there doesn't figure to be a dull moment throughout this fifth series produced for MLB Network by MLB Productions.

"We are a lot of things around here," said Williams during an interview segment. "But we could never be described as boring."

Scott Merkin is a reporter for MLB.com. This story was not subject to the approval of Major League Baseball or its clubs.

Yes, Santos has no record over 26 games and has thrown just 21 2/3 innings. Yes, quality setup men are rarely taken for the Midsummer Classic, let alone a pitcher who has spent most of his season in middle relief such as Santos. And yes, a recent rough outing in Pittsburgh elevated Santos' ERA to 2.49.

Nonetheless, the converted infielder working in just his 14th month as a professional pitcher stands as one of the American League's great unsung success stories and as an important cog to the White Sox top-notch bullpen. Fans can't cast their votes for pitchers, though, so White Sox supporters need to focus on helping their deserving position players on the ballot receive recognition such as center fielder Alex Rios and first baseman Paul Konerko.

Fans can cast their votes for starters up to 25 times at MLB.com and all 30 club sites using the 2010 All-Star Game MLB.com Ballot sponsored by Sprint until July 1 at 10:59 p.m. CT. Sprint subscribers can now vote on the go with select Sprint devices. They can learn more about how to vote on their smart phones at MLB.com/Sprint.

Starting rosters will be announced during the 2010 All-Star Game Selection Show on TBS on July 4. Baseball fans around the world will then be able to select the final player on each team via the 2010 All-Star Game Final Vote sponsored by Sprint.

And the voting doesn't end there. Fans will have the opportunity to participate in the official voting for the Ted Williams Most Valuable Player Award presented by Chevrolet at the Midsummer Classic via the 2010 All-Star Game MVP Vote sponsored by Sprint.

The All-Star Game will be televised nationally by FOX and around the world by Major League Baseball International. ESPN Radio will provide exclusive national radio play-by-play, while MLB.com will offer extensive online coverage.

As for Rios' present resume, the right-handed hitter sits fourth among AL outfielders with 13 home runs and 46 runs scored. He's tied for sixth among outfielders with 20 stolen bases, but has emerged as the only outfielder with double-digit home run and stolen base totals. Rios' .553 slugging percentage ranks him third in the AL outfield and he also features a .317 average.

Konerko, meanwhile, falls second among AL first basemen behind Detroit's Miguel Cabrera in both home runs (17) and RBIs (51). The .296 hitter joins Cabrera, Minnesota's Justin Morneau, Boston's Kevin Youkilis and Kansas City's Billy Butler as this year's healthy elite hitters at this particular position.

In-stadium voting began at U.S. Cellular Field on May 3 and ends this Wednesday night, June 23, the latest for any ballpark in Baseball.

But back to the original White Sox All-Star premise, regarding Santos being selected. The story value increases when considering the talented hurler with the 99-mph fastball and 28 strikeouts originally hails from Bellflower, California, and currently resides in Gilbert, California.

"I think it would be incredible to play in a game like that one, just because it's in Anaheim, just 20 or 30 minutes away from where I grew up," said Santos during a recent interview. "Obviously, it would be a dream come true, and it would be another good story to an unbelievable year.

"Really, I'm just worried about our team winning, and I'm taking this whole year as whatever happens, happens. Rios is having a good year. [Matt] Thornton is amazing. There's a pretty good group that has a chance of going there. Hopefully they do take a couple of guys from our team to represent the White Sox."

Truth be told, White Sox pitchers Freddy Garcia, J.J. Putz, John Danks and Thornton also deserve All-Star consideration. It's just that Santos might have the best Midsummer Classic hook.

Scott Merkin is a reporter for MLB.com. This story was not subject to the approval of Major League Baseball or its clubs.

Keep pace with fans - In the sports-media business money goes where the fans go; and these days more and more sports fans are going digital. Yet even as sports fans adopt new media, many sports properties struggle to keep pace. Sports Marketing 2.0 VIP Summits provide a forum for veteran digital sports people to share best practices and discuss emerging opportunities. Hearing directly from executives with proven track records helps attendees to sort the profitable ideas from the pipe dreams, and refine their own digital strategies to maximize results.
Connect with peers -Most digital sports execs spend thousands of hours online each year trying to stay up to speed with changing technologies. Indeed we can pick up a lot by following experts on Twitter, but even the savviest digital marketing and sales experts will benefit from real-world interaction. That's why we hold these events. Beyond the keynote speakers and panel discussions, VIP Summits provide ample time for attendees to talk with each other. Come early for lunch and stay late for dinner and cocktails. You'll be glad you did.
Keep it real - There are many sports business events that talk about digital business on a macro level, but only Sports Marketing 2.0 Summits focus on day-to-day practical, real-world information. Summit speakers and attendees are directly responsible for selling, managing or developing ways to make more money from digital channels. These people might not be managing P & Ls, but they are orchestrating innovation and managing projects on the bleeding edge of digital sports. These are the people you'll see at Sports 2.0 VIP Summits. Are you one of us? Would you like to be?
"...There are lots of sports conferences out there, but the Sports 2.0 events have a more collaborative, inventive feel to them. THe mix of established, industry leaders and young, emerging companies fosers the perfect environment for anyone who wants to know how to be a great marketer in the constantly changing sports segment"
- Scott Philip, CMO, Quickhit.com

Sports Marketing 2.0 VIP Summit - New York is sponsored by:

Speaker Lineup - New York
Top notch content - Our featured speakers and panel discussions will cover all aspects of digital media in sports including web, e-mail, mobile and social media. We will learn how the industry’s best are driving traffic, selling sponsorship, selling tickets, optimizing content and converting visitors into paying customers. In fact, monetization will be the underlying theme of the entire summit series. We will emphasize ways to make content, traffic and fan engagement pay off financially.

Featured Speakers

Williams Flaiz - Vice President, Global Solutions, Razorfish
The 2010 edition of Sports Marketing 2.0 Summits will emphasize ROI, so we can think of no one better than William Flaiz to be our Keynote speaker. William is the general manager of Razorfish global solutions, a centralized unit providing services to clients within the US, Europe and Asia. Razorfish is one of the most respected and accomplished interactive agencies in the world, and its Global Solutions unit encompasses business intelligence, search engine marketing, site optimization and CRM solutions. Each of the four practice areas applies proprietary technology and analytics to enhance the performance of clients’ digital marketing efforts.
In his talk, Williams will share highlights from Razorfish’s Feed09 consumer study, and he will share some of the ways Razorfish is generating ROI and Return on Objective (ROO) for its global clientele.

Kyle Laughlin - Head of Sports & Games, Yahoo! Sports
An accomplished manager with ten years of product development experience and a proven track record of working with engineering, marketing and sales teams to bring successful online and mobile experiences to the marketplace.

Mike Kerns - Founder & CEO, Citizen Sports
Mike, a passionate believer in the "wisdom of the crowds," founded the company in 2004 with the idea that sports fans together are more knowledgeable than any single expert. As CEO, Mike is focused on developing strategic relationships and partnerships, helping to guide corporate and product strategy, and evangelizing Citizen Sports to the world.
Kyle and Mike will co-present a compelling vision for social and mobile products that drive traffic and deeper user engagement, increase user relevance and provide advertisers with new environments in which to interact with target audiences.

Panel Discussions
Sports Marketing 2.0 VIP Summit New York will feature three panel discussions. Our panelists come from a wide array of sports properties, sponsor brands, agencies and digital media companies. Here is a brief overview of what we are planning:

Panel #1: Creating a profitable digital strategy
The digital landscape is vast and ever changing, but one thing remains true for most sports properties: the Website is the central platform from which most business flows. But while many sports properties have built large audiences, most are struggling to make significant money from their sites. To address this challenge, our first panel will focus on sports Websites and explore the inter-relationships between content, traffic and revenue. This discussion will produce some of our most compelling conversation as we seek to pin down practical ideas for:
Attracting and engaging fans via your Website
Converting Web visitors into ticket buyers
Building digital partnerships with sponsors
Internal issues: which department should own the Web
Panelists:
Kirsten Corio, Senior Director, Team Marketing & Business Operations, NBA
Lisa Valentino, VP Digital Sales, ESPN
Herbie Calves, Vice President of Marketing, Timex
Kyle Ragsdale, Vice President, Business Affairs, SB Nation
James McDermott, Global Head of Business Development & Strategy, Webtrends
Panel #2: Social Media in Sports
As sports fans flock to social media, sponsors want to be there too. Not surprisingly, ad spending in social media is growing faster than any other segment. This panel will uncover ways to leverage social in order to engage fans, strengthen the sports brand, and create partnerships with sponsors. There is not enough time in the day to discuss all the myriad opportunities in the social arena, so we will focus on like:
Adding social features & applications to your Website
Leveraging Facebook & Twitter
Managing fan communities
Building partnerships with sponsors
Panelists:
John Demarchi, Vice President, Sponsorships, Saavn.com
David Katz, Founder & CEO, Sportsfanlive
Alex Blum, CEO, KickApps
Scott Richman, SVP & GM, MSG Interactive
Panel #3: Mobile Marketing in Sports
For years we have watched with interest the way Asians and Europeans have adopted mobile into all areas of their lives. It is looking like 2010 will be the beginning of a new wave of mobile mania here in the U.S. This panel will demonstrate how some of the world's leading sports properties and sponsor brands are using mobile in sports today, and it will offer a sneak peak of some of the very real things that are just around the corner. You can expect this panel to cover things like:
Engaging fans at the arena and beyond
Building mobile platforms for sponsorship
Integrating media and event marketing via mobile
Exploring the next wave of mobile opportunities
Panelists:
Bryon Morrison, President, Ipsh! (Mobile unit of the Marketing Arm)
Ian Hall, Group Director, Consulting, Octagon
Joe Dupriest, Director of Marketing, Washington Capitals
Tom Richardson, President, Convergence Sports & Media LLC

How do Summits Work?
Each VIP Summit is designed to be a highly educational and deeply relational conversation. The biggest portion of the day is dedicated to keynot speeches and panel discussions, but there is also ample time for attendees to meet each other and share ideas. In fact, the casual cocktail and dinner reception following the formal presentations in always an attendee favorite. Remember, during and after each Summit, attendees are encouraged to share their best practices and case studies through our online community site www.sportsmarketing20.com.

Summit Schedule

Doors Open 11:30 am (Join us for lunch)
Program Begins
12:30 pm
Speakers Conclude 6pm
VIP Reception 6-7:30pm (food, cocktails)

Post-Summit VIP Reception sponsored by SB Nation
After the official speakers and panels are concluded, it’s time to relax and get to know your fellow attendees. Everyone is invited and ENCOURAGED to linger after the program to enjoy cocktails, tasty food and get a change to meet and mingle with the speakers and other guests.
 
Who Should Attend?
Sports Marketing 2.0 VIP Summits are designed to talk about tech without getting too geeky. Summits bring together a critical mix of marketing, sales, creative and technology executives working in digital sports.
In attendance will be experienced pros from the entire digital-sports-media ecosystem: teams, leagues, sponsors, agencies, universities, technology partners and venture capital.
 
"A great learning, development & networking forum for sports leagues and teams. The Digital Business Summit allowed us a unique, real time perspective on the digital landscape and opportunities for social media & CRM in sports. I would recommend this event to any sports executive seeking to effectively maximize and monetize their digital platform & communication with their fans and key stakeholders."
- Dan Quinn, NFL Canada
Past Summit attendees include senior management from companies like:
 
Sponsors Coca Cola, Honda, IBM, Alltel, Chevrolet, Sprint, Cisco and Intel
Sports Leagues PGA Tour, NFL, NBA, USTA, Olympics
Agencies Razorfish, IMG, Octagon, Wieden & Kennedy, Optimedia
Teams Colts, Bulls, Redskins, Trail Blazers, Cavaliers, Jets, Bears, Lakers
Universities Georgetown, University of Texas, Stanford, NYU, Northwestern
Media ESPN, NBCU, AOL, Yahoo, Microsoft, Big 10 Network, CSTV, Nielsen
Fan Media Sports Nation, Takkle, Citizen Sports Network, Yarkbarker
Technology ClearSpring, Watercooler, StubHub

More praise for Sports Marketing 2.0 VIP Summits
"...I have always found the content point-on and the attendee list filled with industry difference makers, those that are looking to push the edge of the digital sports world. I'm looking forward to attending a more Sports 2.0 summits in 2010..."
- Justin Schwanke, VP, Kaleidoscope Sports & Entertainment
"...Coyle’s VIP Summits are a unique breed of events that bring together some of the biggest and brightest in sports marketing..."
- Scott Philp, CMO, Quickhit.com
"...the Sports Marketing 2.0 summits I’ve attended have really been beneficial. Attendees get an interesting perspective…seeing how they tap into new media to enhance the fan experience. I have also seen great value in how the attendees and panelists really get into the nuts-and-bolts of fan interaction through new media, as opposed to staying at a very 30K foot view..."
- Ian Hall, Group Director, Consulting, Octagon
Regional events - Our goal is to make Sports 2.0 summits easy to find and easy to attend, which is why each year we offer events in multiple locations. In 2010, the Summit will travel to four regional cities. In addition to our Spring events in Chicago and New York, two more cities will be announced for our Fall events.

Sports Marketing 2.0 is a community, not just an event
Sports Marketing 2.0 (www.sportsmarketing20.com) is an international community launched in January 2008. In just over 2 years we have grown to become a network of more than 10,000 sports marketing professionals. Members come from governing bodies, teams and properties, agencies, brands and the technology sector. This community is focused on helping its members stay abreast of new media and technology-driven business opportunities in sports. The community was founded by Pat Coyle, President of Coyle Media, Inc.

Sports Marketing 2.0 VIP Summit - New York is sponsored by:

For more information:
Pat Coyle, Founder
Sports Marketing 2.0
pat@coylemedia.com
317-332-7878

Opposing pitcher Mike Morgan was perfect through five full innings, the latest the opposing starter in a perfect game has remained perfect. Two days earlier, Expos pitcher Mark Gardner no-hit the Dodgers through nine innings but lost the no-hitter in the 10th, meaning the Expos narrowly missed throwing a no-hitter and a perfect game in the same series. Deninis Martínez's catcher, Ron Hassey, also caught Len Barker's perfect game. This was the third perfect game pitched against the Brooklyn / Los Angeles Dodgers, joining those of Larsen and Browning; the only other team to lose more than one perfect game is the Twins (Hunter and Wells). Beisbol de Nicaragua

By definition, a perfect game must be both a no-hitter and a shutout. Since the pitcher cannot control whether or not his teammates commit any errors, the pitcher must be backed up by solid fielding to pitch a perfect game. An error that does not allow a baserunner, such as a misplayed foul ball, does not spoil a perfect game. Weather-shortened contests in which a team has no baserunners and games in which a team reaches first base only in extra innings do not qualify as official perfect games under the present definition. The first confirmed use of the term "perfect game" was in 1908; the current official definition of the term was formalized in 1991. Although it is possible for multiple pitchers to combine for a perfect game (as has happened nine times at the major league level for a no-hitter), to date, every major league perfect game has been thrown by a single pitcher

En un movimiento correspondiente, Nueva York bajó al jardinero Greg Golson.

Sánchez, de 26 años de edad, tenía 0-2 con efectividad de 6.48 en cinco aperturas en Triple-A. Fue adquirido desde Pittsburgh la temporada pasada en un cambio por el derecho Eric Hacker.

"Es una oportunidad emocionante para mí", dijo Sánchez.

El venezolano estaba tercero en Scranton/Wilkes-Barre con 22 ponches en 25 entradas. Había permitido 27 hits y 19 carreras (18 limpias), dando 14 bases por bolas y concediendo tres cuadrangulares.

"Todo va a cambiar", dijo Abreu, el jardinero derecho de los Angelinos. "Hay que mantenerse positivo y seguir adelante. Así es como hay que enfocar este juego. A veces las cosas no salen a tu favor, pero no te puedes enloquecer".

Abreu, quien estaba acostumbrado a batear tercero, llegó al 7 de mayo con promedio de bateo de .270 con porcentaje de embasarse de .344 como segundo bate de los Angelinos.

"No estoy preocupado", dijo con una sonrisa. "Sé de lo que soy capaz".

Abreu llegó a su decimocuarta temporada en Grandes Ligas con promedio de bateo de .299 de por vida. Tras robarse 20 bases en el 2009, está de 7-4 en intentos en lo que va de la campaña.

"A jugadores como Bobby no se les juzga por cuatro o seis semanas", dijo su compañero, el también jardinero Torii Hunter. "Cuando termine la temporada, los números estarán ahí".

Primero, con la cooperación de entrenadores independientes, MLB ha lanzado talleres que educarán a los jugadores no firmados sobre los peligros de las sustancias para aumentar el rendimiento.

Segundo, desde hoy, MLB impondrá un programa de inscripción y de pruebas de drogas para prospectos no firmados que estén elegibles para firmar contratos profesionales después del 1ro de julio del 2010.

"Major League Baseball está complacido de adoptar estas nuevas medidas mientras continuamos trabajando con temas vitales en la República Dominicana", dijo Sandy Alderson, quien supervisa los esfuerzos de MLB en el país. "Major League Baseball está comprometido con colaborar con todas las partes apropiadas para educar a los jugadores jóvenes y expandir los recursos disponibles para ellos mientras tratan de realizar sus carreras profesionales."

The Huntington Avenue Grounds was demolished after the Red Sox left at the beginning of the 1912 season to play at Fenway Park. Solomon Court at Cabot Center, an indoor athletic venue belonging to Northeastern University, now stands on Huntington Grounds footprint. A plaque and a statue of Cy Young was erected in 1993 where the pitchers mound and home plate used to be, commemorating the history of this ballpark in what is now called World Series Way. Meanwhile, a plaque on the side of the Cabot Center (1956) marks the former location of the left field foul pole. Also, The World Series Exhibit Room in Cabot Physical Education Center is devoted to mementos of the 1901-1911 Red Sox era.

Huntington Avenue American League Base Ball Grounds