Sports License Info

License – an agreement between the owner of a patent and another party that permits the other party to practice the invention or benefit from rights; usually involves some compensation from the licensee to the licensor; does not include legal title (remains with licensor).

Licensee – party obtaining rights under a license agreement.

Licensor – party granting rights under a license agreement.

New Yankee Stadium Bronx New York

NEW YORK -- Plans for a new ballpark for the New York Yankees moved forward Wednesday when the City Council approved several key aspects of the planned $800 million stadium.

2008 Major League Baseball HOF

History is being written this week in baseball's postseason, but several historic artifacts from the 2008 Major League Baseball season are already on display at the National Baseball Hall of Fame and Museum in Cooperstown.

US Hispanic Sports Fans

It’s hardly a secret that Hispanic sports fans in the U.S. love soccer. In some cities, the word “love” may be an understatement.  Fervent, fanatical fútbol lovers have been the target of many a Chief Marketing Officer, working on behalf of a brand, product or service seeking to maximize its potential for growth in the U.S. Hispanic market.

The New Sports Content Business

How Supply And Demand will shape the Sports Content Business.       
     
Sep-01-2010 My brother and I still have the scars from fighting each other as we raced to the kitchen, diving like Wes Welker for the morning sports section. We battled for the first crack at the precious box scores and game summaries, but also for the right to spoil the fun for the other by blurting out "Giants 5, Phillies 3 ... Jack Clark hit a home run ... ."